How Pathos is Used in Advertizing Essay Example | Topics and Well Written Essays - 750 words

How Pathos is use in Advertizing - Essay ExamplePathos are good at intriguing feelings and earth-closet play on factors such as fear, sadness, joy, humor and banks among others. One way to evaluate whether an advertisement displace forth and one which uses pathos is effective is to establish whether t evokes a strong emotion for what it is intended. If it fails to, past the campaign itself may be a failure. The art, pictures, language, voice, pitch and words used, whether visible, audible or both table service elicit a desired emotion and convince the customer to make a buying conclusiveness in favor of it.The existence of internet technologies today makes it possible for Mc Donalds to diversify their merchandise strategy to various individuals across the world. While certain videos may be expensive to air by means of the TV broadcasting system internet space is explored to appeal the consumers desire for the food products from the chain. On YouTube, the Mc Donalds advertisem ent of a smoky Texan burger leaves the consumer in a great desire to taste it. It first shows two men seated on a cab, one leaning plot the other one stretches on the bonnet and leans back on the windscreen what is interesting here is how they see to enjoy the Texan burger, taking one bite after another. One of the men describes its contents and size of it as a monumental ol angus beef patty, big squeeze of smoky BBQ sauce and big bacon and moves on to squeeze the full burger, which makes the sauce content to spill slowly on the sides (McDonalds Australia). beneficial the content of the burger, how the two men are enjoying themselves and squeezing of the burger induces a feeling of the taste, which leaves the person watching with ad salivating and would desire to have it. As if not enough the advert uses an aspect of urgency which is common in pathos. It states, Try a smoky Texan before it makes tracks and by the end of the 14 seconds, the advert leaves an refer such that it i nfluences consumers buying decision