Parle Project Essay

Parle Products Pvt. Ltd. A cream colored yellow stripped paper with a cute baby scene containing 10-12 biscuits with the federations name printed with in Red. Times miscellanyd, variety of biscuits did come and go but nothing has changed with these biscuits. Yes, the size of their expecting has definitely changed but for the consumer obedient as these be money saver pack. The Parle name conjures up fond memories crosswise the length and breadth of the country. After all, since 1929, the volume of India consume been growing up on Parle biscuits and sweets. Initially a small company was set up in the suburbs of Mumbai city to manufacture sweets and toffees. The year was 1929 and the grocery storeplace was dominated by storied international places that were imported freely. Despite the odds and unequal competition, this company called Parle Products, survived and succeeded by adhering to high quality and improvising from time to time A decade later, in 1939, .Parle products began manufacturing biscuits, in appurtenance to sweets and toffees. Having already established a reputation for quality, the Parle brand name name grew in strength with this diversification. Parle Glucose and Parle Monaco were the first brands of biscuits to be introduced, which later went on to become conduct names for great taste and quality. For around 75 years, Parle have been manufacturing quality biscuits and confectionary products. Over the years Parle has grown to become a multimillion dollar company with legion(predicate) of the products as market leaders in their category. The recent introduction of Hide & Seek chocolate chip biscuits is a product of innovation and caters to a bare-assed taste, being Indias first ever chocolate chip biscuits. Apart from the factories in Mumbai and Bangalore Parle also has factories in Bahadurgarh in Haryana and Neemrana in Rajasthan, which are the astronomicst biscuit and confectionary plants in the country. Additionally, Parle Pro ducts also has 7 manufacturing units and 51 manufacturing units on contract. All these factories are located at strategic locations, so as to ensure a uniform output and easy distribution.BrandsAn in-depth understanding of the Indian consumer psyche has helped Parle evolve a marketing philosophy that reflects the needs of the Indian masses.With products designed keeping twain wellness and taste in mind, Parle appeals to both health conscious mothers and fun loving kids. The great tradition of taste and nutrition is consistent in every pack on the store shelves, even today. The value-for-money positioning allows people from all classes and age groups to enjoy Parle products to the fullest. Biscuit goodies ConfectionaryParle-G GolGappaKrackjack Classic MintMonaco Lite MintMonaco Funion KismiKreams O redact edulcorateHide and Seek Mango BiteHide and Seek Milano Melody Poppins Eclairs- 50 pBourbon Melody Softe- 1Rs. Kismi BarParle Marie Chox Kacha MangoMilk Shakti Mazelo Imli Bite Ki smi moneyParle 20-20 Cookies Munch on snacksNimkin Musst BitesParle biscuits Parle biscuits are linked with factors of power and wisdom providing nutrition and strength. Parle biscuits are indeed much more than a tea- time snack, they are considered by many to be an important part of their daily food. Parle can treat you with a basket of biscuits which are not only satisfying but are also of good and reliable quality. Parle biscuits cater to all tastes from kids to senior citizens. They have found their way into the Indian hearts and homes.Parle GFor over 65 years, Parle G has been a part of the lives of every Indian. From the snow capped mountains in the north to the sultry towns in the south, from frenetic cities to laid back villages, Parle G has nourished strengthened and delighted millions. Filled with the goodness of milk and wheat, Parle G is not just a treat for the taste buds, but a source of strength for both body and mind. Tear over a packet of Parle G to experience wha t has nourished Generations of Indians since last sixty five years, making it truly Hindustan Ki Taakat. occupy Sizes available 16.5G, 38.5G, 60.5G, 82.5G, 99G, 209G, 313.5G, 418G, 825G20-20Rich butter and tempting cashews. An irresistible combination. Parle Twenty-20 cookies. Baked to perfection to deliver the perfect experience of taste and aroma, they melt in your mouth to halt you a cookie eating experience unlike one you have ever had before enjoy a feast of crunchy, crispy scrumptious cookies. cram Sizes available 75 G, 110 G, 225 G MonacoShare the company of great taste anytime, anywhere with Monaco. A light crispy biscuit sprinkled with salt, Monaco adds a namkeen twisting to lifes ordinary moments. Pack Sizes available 75 G, 120 G, 240 GHide and SeekThe ingredients that go into making this prized cookie are a well-guarded secret. What is is the effect it has on those who eat it. A cookie with a reputation for romance. Indulge in the sinful taste of Milano and everything that follows it. Pack Sizes available 25 G, 62 G, 100 G, and 200 GKrackjackThe original sweet and salty biscuit is one of the most loved biscuits in the country. Its not just a biscuit, its the taste of relationships captured in a biscuit. A little sweet and a little salty crafted in such a delicateand savory balance, you can never get enough of it. Have it anytime you like with anything you like. Pack Sizes available 75G, 170G, 240GParle ConfectionariesRight from candies to toffees, the sweet n treat category of the Parle product range is a genuine treat for every snack lover. This category can satisfy ones taste and at the same time make believe a desire for more. These confectioneries are a sheer delight to the taste buds and have a universal appeal. Parle Biscuits and confectioneries, continue to spread happiness & joy among people of all ages.Melody Mango Bite Orange CandyKachcha Mango BiteKismi ToffeeGolgappaMany of the Parle products biscuits or confectioneries, are marke t leaders in their category and have won acclaim at the Monde Selection, since 1971. With a 40% share of the total biscuit market and a 15% share of the total confectionary market in India, Parle has grown to become a multi-million dollar company. While to consumers its a beacon of faith and trust, competitors look upon Parle as an example of marketing brilliance. Parle G, a pension glucose biscuit is the worlds largest selling biscuit. A factory of these glucose biscuits is situated in Neemrana is producing 7000 metric tonnes every month. A list of premium quality biscuits and confectioneries is produced and distributed across nations.2. RESEARCH DONE-Brand representation of Parle product With Compare to Britannia, ITC in Amravati cityINTRODUCTIONThe report is an earnest endeavor made to understand the present market scenario in biscuits captured by the Parle and the other competitor brandsviz., Britannia, ITC & Other. The researchers were required to see the coverage by Parle Pro ducts Pvt. Ltd., and bring out the potential and loyal retailers so that the company could contain the market leadership in the existing business scenario in the biscuits and the confectionaries. During the bunk of ruminate the researchers visited around 450 nonunionised retail stores and 30 organised retail stores and analyse all major brands of biscuits available as well as studied the brands, which are most preferred among the retailers. The study encompasses the penetration of the existing Parle products (biscuits and confectionaries). Their motive was to study the working of the distributors in Amravati City market. They have mentioned the problems and the loop holes in the Parles distribution system and the promotional tools, which they have found during the course of the study and recommended miscellaneous corrective measures for it. Their study also comprises the comparative analysis between organized and unstructured retail stores in terms of brand availability wit h the help of guess testing, Depth of Parle with other competitor, Space sharing by Parle and other competitors, and distributors services given to a retailers with the help of questionnaire.Statement of the Problem* To analyze the brands of Parle Products in unstructured retail stores1. As discriminated to competitors (ITC, Britannia& other). 2. As compared to organized retail stores.* To analyze Market Depth of Parle Products as compared to competitors (ITC, Britannia& other).* To analyze Space Share of Parle Products as compared to competitors (ITC, Britannia& other).* To analyze dispersal Services of Parle as compared to competitors (ITC, Britannia& other).Objectives of the Study1. To find out Parle Coverage in various areas of Amravati City.2. To check the Brand availability of the company products at different stores.3. To compare the Brand with its competitive Brands like ITC, Britannia, other in terms of coverage, number of brands available, Market Depth and Space Share. 4. To analyze that which type of biscuits and Confessionary are most preferred in what category of store. It was go ine by analyzing questioner data.5. To compare the organized retail stores with unorganized retail stores in terms of brand availability.6. To analyze allocator Services with competitors like ITC, Britannia & other.Reference PeriodThis study is conducted for the period of 45 old age starting from 15th of JUNE 2011 to 30th of JULY 2011.PROJECT METHODOLGYResearch Type beta RESEARCHEXPLANTION The study was conducted by Parle Products Pvt. Ltd in 6-7 areas of Amravati City mentioned below (source list) for the first time regarding market review and comparative analysis between unorganized and organizedretail stores.. Thus it is an exploratory type of research.Sample DesignA sample design is a definite plan for obtaining a sample for a given population. It refers to a techniques or procedure adopted in selecting items for the sample. try outFurther, the design that has bee n adopted for the study of the given topic is CONVENIENT SAMPLING.EXPLANATION During the course of the study we visited a no. of stores that were scattered all over Amravati City (source list mentioned below). Apart from this we had no written record of the number and names of the stores in the city. It was very difficult to tabulate a record of all the retailers and wholesalers present in the city and then carry out our study, in the short frustrate of time that was allotted. As a result we had to select the retailers according to our convenience. We went to the areas and surveyed all shops that could possibly be approached.The following is the sample design that has been adopted for the study.1. Population- Finite(Amravati City)2. Sampling Unit- Areas of Amravati City3. Source list-Unorganized retail stores (Areas)a. Gadge Nagarb. Yashoda Nagarc. Kour Nagard. Sai Nagar (Badnera Road, Saturna MIDC Road)e. Raja Pethf. Ram Nagarg. Camp, Chaprasi Purah. Irwin ChoukOrganized retail st oresa. D Martb. Big Bazarc. top-notch shopeed. Small mals4. Sample size- A total of 470 unorganized retail stores with 10 organized retail stores and 4 Distributors.Tools and techniques for data CollectionTools and techniques for1. Primary data The researchers collected primary data during the course of research period with the help of the questionnaire that was designed for the storekeepers to collect the information that was required to carry out the research. 2. Secondary Data Secondary data was collected from books, articles, Internet and previous research papers that had been conducted by the company representatives and officials.Tools and techniques of AnalysisSimple statistical tools and techniques like average, ratios, pie charts, tables and graphs in addition to hypothesis testing (z-test, for difference between proportions) & factor analysis method are used to analyze the data.Limitations of the Study1) The study was conducted in 45 days that is not enough for such a vast topic.2) It was difficult for the storekeepers to pinpoint the sales of aparticular brand in both organized and unorganized retail stores.3) No proper data was available to the highest degree the stores in the city.4) There were not a big number of organized retail stores in Amravati to carry out the research more efficiently.5) As the nature of research was exploratory so it was difficult to cover each and every retailer.6) Many retailers dont express their original perception and views because of biasness.ANALYSISAfter Doing the PARLE Products Survey as the researchers analyzed that the best selling branded biscuit company offers its customers with large variety of biscuits (parle-g, krack-jack, 20-20, Monaco, hide and seek etc.), confectionaries (mangobite, melody, poppins). It aims TO SERVE PEOPLE AND NATIONThe privately owned self financed company provides motivation and confidence to its staff and other related members by providing various facilities and organizing cert ain events. It has a very open work culture. The atmosphere is so comfortable and relaxed that helps in increasing productivity and efficiency. It lunches and outstation team-building exercises that make up inter-personal relations and mutual understanding. Parle has found its way into the Indian hearts and home. It spreads happiness and joy among the people of all ages.SWOT ANALYSIS OF PARLE PRODUCTSSTRENGTH 1. Low impairment as compared to competitors 2. Sizeable market share in the country. 3. Offers variety of products under its brand. 4. Different sizes of packets are available. 5. An experienced team of sales and marketing executives. 6. Deep and impressive coverage 7. Largestdistribution system. WEAKNESS 1. Breakage of biscuits while delivering to retailers 2. No proper replacement system for broken biscuits to retailers 3. Improper and irregular supplement. 4. Less share in Premium biscuit market. 5. Dependent on its flagship brand, Parle-G 6. Poor packaging in family pa ck of glucose biscuits. 7. Lack of schemes for retailers and distributors. OPPORTUNITY 1. Rising demand for innovative packaging in packaged foods. 2. Retaining loyal retailers or wholesalers. 3. Improving supply system for established brands. 4. Huge scope for some Parle products in medical shops. 5. Information revolution brought about by the television. 6. Good scope for snacks and namkeens, if launched and properly promoted by Parle. THREAT 1. Highly advertised brands such as Britannia. 2. Ever increasing competition from multinationals and local companies. 3. augment in sale of cheap local bakery products. 4. Emerging substitutes like wafers, snacks and toast. 5. Margin war among the major BrandsFINDINGSAfter close study of the present market situation prevailing in the areas assigned the researchers, following are the observations.1. Breakage problem in the Family packs of glucose biscuits is leading to the decline in sales in this category. 2. Schemes, Discounts, offers, cou pons etc. are not reaching to the retailers and customers whereas Britannia and ITC on the other hand are doing that. 3. Retailers and even wholesalers is commodious with the supply system of Parle. 4. It was found that Parle (especially Parle- glucose) is most favored brand and is sold most. Parle biscuits are the retailers and consumers prime choice. 5. Very little range of Parle biscuits were visible in organized retail outlets. 6. Britannia is emerging as Major Competitor in the organized & unorganized retail outlets.RECOMMENDATIONS & SUGGESTIONS1. Company should start a program for the loyal retailers and wholesalersto reduce their complaints by providing timely supply and replacement. This will help in increasing their sales. 2. The packaging of Parle Glucose biscuits (1/2 and 1 kilogram packs) must be improved for its better sales. The company should come up with double packaging as people refuse to buy family pack biscuits with loose packaging. 3. Salesmen should be properl y dressed and should have good communication skills to effectively promote the invigorated products lately launched, by making sure that the product reaches each and every retailer and also increase the visibility of the products by arranging the product clearly on the shelf or rack and show its prominence. 4. To increase the number of stock keeping units SKU available in the retailers store. Each salesman should stress the retailers to keep the maximum SKUs and to prevent these SKUs throughout. With this, the replacement of the damaged and expired biscuits should be prompt and without any hassles, so that retailer can be saved from the loss of the expired and damaged goods. 5. The company should take proper measures that the schemes and offers are not gulped by the middlemen, and that it benefits the retailers and customers.CONCLUSIONAfter conducting the survey on 470 unorganized retailers, 10 organized retailers and 4 Distributors, the researchers found that on that point is a bigger market for biscuits and Confessionary in unorganized retail stores if proper supply of goods without breakage is there.It was also concluded that Parle is the first preference of both the customers and retailers (Organized and unorganized both) because of its price and brand image.Brand Parle G dominates the volume-dominated biscuit market. Even in todays times when multinationals are beefing up their operations and trying to change the dynamics of the market, Parle Gs numbers & Quality position is unchallenged. Its competitors have roped in superstars like King Khan and Sachin Tendulkar, but Parle G has only at rest(p) from strength to strength. Brand Parle G is iconic and has evolved over the years. Trust, relevance,affordability are its hallmarks, which have withstood pressures from the hyper-competitive marketplace.The Parle Biscuit brands, such as, Parle-G, Monaco, Krackjack, 20-20, Marie Choice, Hide & Seek and confectionery brands, such as, Melody, Poppins, Mangobite enjoy a strong imagery and appeal amongst consumers across the world. Which has resulted into Parle-G being the worlds largest selling biscuit. The Parle name symbolizes quality, health and great taste. Constantly innovating and catering to new tastes PARLE-G has built its reputation. This can be seen from the success of its new brands such as 20-20, Imli Bite etc. Parle Products Pvt Ltd., is now lagging in services to retailers because of improper supply and distribution in some areas and competitors taking advantage of these points.AppendixQUESTIONNAIREName of the shop .. Name of the shop owner .. Address .. Contact No. . make Category .1. Weather the retailer keeping Biscuit of any company.Parle Britannia ITC Other2. If not keeping, weather they are interested to keep?Yes No3. How much Biscuits brand the retailers have?Parle Britannia ITC Other 4. Space share by Biscuits?Parle Britannia ITC Other 5. Glucose Biscuit Depth.Parle-G Tiger Sun fest other6. Salted Biscuit Depth.Monac o 50-50 Snacky7. Cookies Biscuit Depth.20-20 Good daylight Sunfest butter cookies8. Marie Biscuit Depth.Marie Marie Gold Marie Light9. Cream Biscuit Depth.Hide-n-Seek Bourbun Spacial10. Chocolate Brand in Shops?i)Perfeti ii)Parle iii)ITC iv)Nastle v)Cadbary vi)Nutrien vii)Others 11. Space share by chocolates.Perfeti Parle ITC Nastle Cadbary 12. Are you satisfied with distributor services?Parle Britannia ITC Other Remark ________________________________________________BIBLIOGRAPHYI. KOTHARI .C.R.Research Methodology, New DelhiNew Age International PublishersII. KOTLER PHILIP & KELLER KEVIN LANE ,Marketing Management ,Practice Hall ,New Delhi III. Websiteswikipedia search (www.wikipedia.com)www.parleproducts.comwww.tradeindia.com